Brand Foundation
Competitive analysis, audience profiling, and positioning framework. Students audit existing brands and develop strategic recommendations based on market data.
Product Branding Mastery
18An 18-week intensive program combining brand strategy, visual identity development, and market positioning. Learn to build recognizable brands through practical assignments using real products and documented case analysis.
Visual Systems
Logo development, typography selection, color theory application. Create complete brand guidelines through iterative design critique and refinement sessions.
Naming Methodology
Linguistic analysis, trademark considerations, cultural testing. Generate and evaluate naming options using structured criteria and feedback frameworks.
Touchpoint Design
Packaging prototypes, digital assets, environmental applications. Translate brand identity into functional materials across physical and digital channels.
Launch Strategy
Go-to-market planning, channel selection, measurement frameworks. Develop realistic timelines and budgets for brand introduction or evolution.
Portfolio Development
Documentation standards, case study construction, presentation techniques. Compile work samples demonstrating strategic thinking and execution quality.
- Complete brand strategy documents including positioning statements and competitive matrices ready for client presentation
- Design comprehensive visual identity systems with usage guidelines spanning print, digital, and environmental applications
- Conduct brand audits using quantitative research methods and translate findings into actionable recommendations
- Understand trademark law basics and navigate naming processes avoiding common legal pitfalls
- Build a professional portfolio demonstrating strategic capabilities through documented case studies with measurable outcomes
126 Hours
8 Projects
22 Critiques